If you haven’t already noticed, every day I send out a tweet with the hash tag #squarespace in it. When I send out this tweet I use a popular movie quote for the tweet and replace a single key word in the quote with "#squarespace". I am surprised that I haven’t received more questions from my followers about these tweets. Maybe it is that I tend to tweet them early in the morning. Or maybe it is that this genius idea created by the SquareSpace marketers has already become a well known fact in the twitter-verse.
So if you haven’t already heard about it here is what they are doing. SquareSpace has started a contest to give away an iPhone to a random Twitter user (actually the winner receives a $199 gift card to the Apple Store, which is even better as far as I am concerned). It is a daily contest running for approximately 30 days. All you have to do to enroll in the contest is create a tweet everyday with the hash tag #squarespace somewhere in the message. GENIUS!
Thousands, maybe even tens of thousands, of twitter users are tweeting this hash tag all across the twitter-verse. Then even more Twitter users are becoming intrigued by the hash tag so they go about looking for more information on SquareSpace, which of course leads them to the SquareSpace website. These people learn about the product offerings from SquareSpace and find out about the iPhone contest. So then these people start to tweet the #squarespace hash tag as well. And the cycle continues. Like I said, "GENIUS!"
This creates tons and tons of marketing specifically marketed at the tech savvy Twitter users all for bargain basement price of $6,000. This is sure to be a marketing scheme that gets picked up by other companies and reused at nauseam for the next 3 to 6 months. Until then I will continue to send my daily tweets while keeping my fingers crossed to win the gift card.
Well done SquareSpace!
0 comments:
Post a Comment